Visit the UK's official Global retail showroom space

Our brand new London Showroom in Fitzrovia gives our Trade customers and consumers the opportunity to browse and handle our knives in a safe and exciting environment, as well as learn how to get the best out of them. The Japanese name SANTOKU refers to an all-purpose Cook’s Knife with a broad blade and rounded point. The word ‘San-toku’ literally means ‘3 ways’ in Japanese: slicing, chopping and serving, all thanks to the sharpness and broadness of a Santoku blade.

A Showroom

 To display our full range of GLOBAL® kitchen knives and accessories as well as our extensive range of Premium Japanese brands.

 Event Centre

 Where we plan to hold regular Demonstrations around knife skills and food preparations, knife sharpening sessions, product training and Celebrity appearances including Award-winning Chefs and Food Critics.


 A Business Centre

 To give our trade customers the opportunity to meet with our E-commerce, Marketing and Sales Team where deals can be made!


100 Great Portland street, Fitzrovia, London, W1W 6PB

Opening Hours

Monday        9am - 5.30pm
Tuesday        9am - 5.30pm
Wednesday  9am - 5.30pm
Thursday      9am - 5.30pm
Friday           9am - 5.30pm
Saturday       9am - 5.30pm
Sunday                    Closed
Bank Holiday          Closed

We are open from Monday to Saturday between the times of 9am to 5.30pm

You will find the full Global Classic, NI and SAI ranges in the showroom. 

Yes you can test out the knives and hold them in your hand. We even have a chopping board you can use to test how you would feel using them at home or in a professional kitchen. 

We currently do not offer knife sharpening but will be introducing the service mid 2020. We do however do knife sharpening demonstrations. More details can be found below.

We are more than happy to provide detailed information on the whole global range. We look forward to seeing you soon.

Join our Demonstrations at the Showroom

Want to brush up your knife skills?

Or learn how to sharpen your knives whilst trying out our range of premium knives?

Then join our FREE demonstrations at our SANTOKU London Showroom Events 

Please see below for our latest events. For further information please email